Greg Lauren, the nephew of Ralph Lauren, launched his namesake brand in 2011. Formally an actor and painter, he was exposed to creative expression through fashion from an early age as part of the Lauren family. This artistic upbringing inspired the LA-based designer to start his own brand, focusing on deconstructing and distressing techniques to recreate iconic silhouettes into bold, ready-to-wear pieces.
The Greg Lauren brand blends the rugged, DIY grunge feel with the structured elegance of preppy to create unique hand-crafted pieces. Distressing and deconstruction are core elements of the brand, with vintage military fabrics, repurposed denim, flannel fabrics, and patchwork prominently featured in their collections. Each garment is constructed with great attention to detail, featuring high-quality textiles and craftmanship, with most of Greg Lauren’s garments made in LA. The brand’s meteoric growth has earned it collaborations with famous houses, including Tommy Hilfiger, Paul & Shark, and KITH. One standout piece from the Greg Lauren x KITH’s Ivy League Draft collection—the Multi/Denim Kith x Greg Lauren 50/50 Ginza Studio Shirt— perfectly embodies the brand’s core elements.
The Greg Lauren brand sits in that gray area between the past and the future. The brand’s ability to blend and reinvent seemingly contrasting materials positions it where tradition collides with reinvention. By reimagining traditional elements into daring, unexpected designs, Greg Lauren introduces exciting new perspectives, and it would only be fair to pair these garments with equally exciting designs from Off-White or Aime Leon Dore.
