Lyrical Lemonade is a multi-genre brand and enterprise founded by Cole Bennett in the 20-teens, known for producing music videos, live events, and merchandise, among other avenues of expression. Lyrical Lemonade began as a blog showcasing the Chicago hip-hop scene, highlighting videos of artists including Vic Mensa and Ridgio and other music commentary content on the Lyrical Lemonade channel.
May 2018 saw Cole Bennett direct the music video for the song Lucid Dreams by Chicago rapper Juice Wrld, which hit number two on the Billboard Hot 100 chart. By 2024, Lucid Dreams surpassed one billion views on YouTube, and Bennett attracted the attention of major hip-hop artists like Wiz Khalifa and Eminem. Bennett’s debut solo album, 2024's All Is Yellow, featured contributions by Juice Wrld and Kid Cudi. Simultaneous with Cole Bennett’s rise is Lyrical Lemonade’s expansion into products, yet another passion of Bennett’s. Styles like the Lyrical Lemonade x Chicago Bulls Script Hoodie Red express the brand’s origins while adding Lemonade flavor to the iconic Bulls logo.
Lyrical Lemonade’s impressive rise would not be what it is without Cole Bennett’s irreverence. Fans of the label's output can scoop up limited edition collaborative items like Lemon Creme Toaster Pies, created in collaboration with Poptarts, or a Lyrical Lemonade Minions Plush designed in collaboration with animated film sensation Minions, one of many collectibles with fascinating provenance available on StockX.
