Drake teamed up with producer Noah "40" Shebib and manager Oliver El-Khatib in 2012 to start an independent record label called OVO Sound. But OVO, which is short for October’s Very Own, is something Drake has mentioned in songs and during concerts since almost the very start of his rap career. He’s also released a whole host of OVO merchandise over the years for his fans, including many accessories that have helped him build his brand into a much bigger deal.
Drake obviously isn’t the first rapper to create merch for his fans, but what made his merch unique was that it didn’t always include the typical merch items that most artists would sell. Drake did design things like hats, hoodies, and bags for his faithful followers. But he also took things to the next level by providing them with goodies like playing cards, stuffed animals, and even puzzles like this OVO Pen & Pixel 200 Piece Puzzle.
The only unfortunate thing about much of the OVO merch that Drake has put out is that it’s usually sold out very quickly. This has made it difficult for his fans to get their hands on items like keychains, money clips, and other accessories that have been released. But many of these items can now be found on StockX to provide you with a chance to secure them.
StockX can lend you a hand if you’ve been trying to track down a hard-to-find OVO accessory . Look for it here.
