Reigning Champ is a popular streetwear and athletic apparel brand. Although its headquarters are in Canada, its designs are worn by fashion connoisseurs worldwide. Its collection includes relaxed and easy-wear clothing. Many pieces can be paired together to create a quick and stylish look. Reigning Champ was originally founded by Craig Atkinson, a fashion designer who has made a name in streetwear and fabric design. In 2021, it was purchased by Aritzia, a Canadian clothing company that has been around since the late 1980s.
Reigning Champ has collaborated with many other clothing brands to enhance its collection over the years. This includes sporting apparel brands like Everlast, which is most known for its boxing clothing and equipment, as well as luxury fashion designers like Junya Watanabe and streetwear brands like Union Clothing Company. The Reigning Champ x Union collaboration produced a diverse collection that includes accessories like the Reigning Champ x Union blankets and urban apparel like pullovers and matching athletic pants.
In addition to fashion brands, Reigning Champ has collaborated with athletic shoe companies like adidas and ASICS. Its adidas shoe line features a running shoe with Boost technology for better performance. Reigning Champ's collaboration with ASICS produced stylish and comfortable shoes for walking. The ASICS Gel-Lyte III Reigning Champ is extremely lightweight. It is made of premium suede for style and terry cloth for comfort.
