The humble towel has been a crucial tool of humans since the Middle Ages. Current towels’ signature terrycloth loop fabrication dates back centuries, along with the use of artistic motifs and designs. Building on tradition, modern brands and designers have advanced the design of towels into lifestyle accessories that further express one’s style and aesthetic everywhere from the home to the gym and beach.
Beach towels represent a top category aesthetic exhibition, as vibrant designs add more color to the atmosphere and give the ability to coordinate with beachside or poolside looks. French brand Casablanca’s Large Beach Towel Multicolor references Morocco’s traditional colors and heritage while making a vivid accessories statement for the beach or the spa. Equally chic, the Celine Monogram Terry Cotton Beach Towel uses a brown and camel logo monogram for a poolside ensemble that is classic and luxe.
Streetwear brands obsess over creating the ultimate lifestyle aesthetic, and towels have proved to be a go-to item for collaborations. The home can be outfitted in numerous renditions of designer towels, ranging from the four piece Imabari Pocket Folding Towels set to debossed logo towels in red to bold iterations of tongue in cheek messaging. Serving as a canvas parallel to blankets and pillows, brands like Supreme, Palace, and BMW present the world of home furnishings as yet another avenue for creative expression.
