Nike Air Max 90

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The Nike Air Max 90, originally named the Air Max III, was designed under the skillful mastery of Nike legend Tinker Hatfield. See More
In order to build upon the immense success of its predecessors, the Air Max 1 and The Air Max Light, Tinker Hatfield further enhanced the look of the air bubble by adding an even larger window and added multi-textured paneling to the AM90 in order to call out contrasting color blocking to the accents of the shoe. Released in 1990 at a retail cost of $110, the first AM90 colorway featured a striking color accent known as Hyvent Orange. Today, many Nike fans associate the more popular ‘Infrared’ colorway as the OG Air Max 90 color.