Founded in part of a collaboration between American singer Beyonce and British retailer Topshop, then later adidas, Ivy Park is one of the most popular activewear brands in the world. They have risen to prominence with their athleisure style category that combines elements of athletic wear with casual, everyday clothing. With this line, Ivy Park aims to encourage you to embrace an active lifestyle while making a fashion statement hence the contemporary and fashionable activewear pieces that can seamlessly transition from the gym to everyday wear.
Most designs by Ivy Park feature bold branding, sleek lines, and an assortment of modern silhouettes to provide a distinct and familiar aesthetic. They are also known for their emphasis on inclusive sizing to cater to everyone regardless of their body shape or size. A particularly notable point about Ivy Park apparel is their collaboration with adidas which has allowed them to leverage the sports brand's expertise in performance wear and global reach resulting in innovative designs, technical fabrics, and high-quality craftsmanship that combine Ivy Park's unique style with adidas' athletic heritage.
Under the Ivy Park name, there have been a host of collections released for different seasons with notable collaborations. A popular one is the Drip 2 collection, which featured model and fashion influencer Hailey Bieber, rapper Gucci Mane and singer, and songwriter Kaash Paige. There is also the Huncho Love collection with rapper Quavo and another collaboration with Peloton that launched in 2020 featuring a host of activewear pieces such as the adidas Ivy Park x Peloton Sweatpants.