Off-White and Braun collaborated in SS21 to put a contemporary sophistication on a classic timepiece. The alarm clock was released in 2 colors, bright orange and pale blue. Off-White founder Virgil Abloh chose these colors to stand out in an interior setting design. Braun and Off-White branding are featured on the iconic clock face in a similar color scheme. The Virgil Abloh Braun Off-White Alarm Clock had a retail price of $70.