Part of the Kith Football Equipment campaign, the Ronnie Fieg x Asics Gel-Lyte III "USA" were made to stand out above other World Cup inspired sneaker projects. Release alongside an ASICS GT-II dubbed the "Brazil," the USA (or "Gold Medal") GL3 definitely did their intended purpose and stood out among contenders. One of the most unique aspects of the KFE release was Fieg's Kith pop-up shop in São Paulo that coincided with the World Cup. Kith also did a surprise online release of the USA GEL Lyte 3 that corresponded with the first goal that team USA scored during the World Cup. Interestingly enough, team USA scored historically early into their match and many people mistakenly believed that it coincided with the start of the game, rather than the opening goal. The USA Gel Lyte itself is a reflection of the year's worth of worth that RF and his team put into the KFE project. The Gold Medal dons red accents while the right shoe, navy, and although slightly different, the two work harmoniously together as a pair. From its pigskin leather sock liner to its nearly completely golden-leather upper, the Ronnie Fieg x Asics Gel-Lyte III "USA" screamed premium and quality at a $185 price-point. And although the secondary market doesn't reflect the work and thought that RF put into their release, the Gold Medal, KFE, GLIII was an extremely well-executed release.