ERL

ERL provides luxury unisex clothing to satisfied consumers worldwide. Founded in 2020 in Venice Beach, CA, by Eli Russel Linnetz, the brand has quickly made a name for itself thanks to the casual, laid-back, SoCal-inspired designs of its clothing items. ERL’s founder has collaborated with artists like Ye and Lady Gaga and designed for other labels like Commes des Garcons and many more. Still, the company stays true to the style of California. The company produces sneakers, apparel, bags, and other accessories.

The ERL house is most famous for its casual style, which makes sense considering the concept was conceived in Venice Beach, one of the most eclectic parts of California. The Dior x ERL Bracelet Purple Technical Rope and Purple Crystals is just one example – even though it was made as part of a collaboration with another luxury brand, it still embodies the laid-back style of California. The ERL Spiral Hoodie Orange is another example of a casual clothing garment, with two shades of orange and a curved design crossing the front and back of the hoodie. You can also find sneakers, bags, wallets, hats, and other jewelry in this collection.

ERL has successfully positioned itself as the ultimate California fashion brand. If you are looking for another label based in California, you may also want to check out the Fear of God selected pieces.