Based in Rome, Italy, and founded in 1925, Fendi is an Italian luxury fashion house chiefly known for their fur and leather goods. Fendi's creative direction was helmed by fashion legend Karl Lagerfeld from 1966 through the time of his death in 2019, and the German designer was succeeded by Kim Jones from 2019-2024.
Parallel to their heritage with fur and leather, Fendi has long been synonymous with their double F square logo, which has showcased its visual appeal on everything from sneakers to handbags to apparel. The Fendi Rockoko Boots Green Women are evocative of the label’s skill at crafting chic yet understated pieces that express the brand's's unique take on wearable fashion. Still producing their pieces in Italy, Fendi's hallmarks of luxurious leather and exquisite craftsmanship result in the brand's output of unmistakable functional luxury items. Apparel, eyewear and perfums, as well as a home line, are now part of this house.
In its century of existence, Fendi has ridden several waves of cultural influence. The Fendi name has been mentioned in hip hop tracks and immortailized on iconic television series. Much of the late 1990s and Y2K aesthetic is indebted to Silvia Venturini Fendi’s creation of the Baguette Bag, which debuted in 1997 and still continues to influence handbag trends today. Fans can find iconic renditions of the Fendi Sequin and Leather Baguette Mini Red, on StockX, accompanied by a wide range of sought after accessories like sunglasses by Fendi, as well as coveted styles by their contemporaries.
