Launched in the early 2000s, Fragment is a pioneering brand of modern Japanese streetwear. Its founder, Hiroshi Fujiwara, is one of the most influential fashion figures in the country, known as the "Godfather of Harajuku Streetwear". The Harajuku style is characterized by theatrical flair and freedom of expression. Fragment typically relies on collaborations with top fashion and athletic brands rather than releasing its own lines. In this way, the company has attained an extensive appeal among a diverse range of enthusiasts. These are usually ultra-limited releases, which has made the brand one of the most collectible of our time.
Fragment clothing runs the gamut from collaborations with Travis Scott for T-shirts and hoodies, Nike for sneakers, and Pokémon for figurines. This ensures that materials and construction are top-notch. As an example, check out this unusual Travis Scott Cactus Jack + Kaws For Fragment L/S Tee Multi Grey. Luxury partnerships have included collaborations with Moncler and Louis Vuitton. You can even get Fragment accessories like stylish black Starbucks stainless steel water bottles.
You can combine Fragment clothing and accessories to create fashion-forward outfits. Grab a Fendi tee with a Pokémon print collab, wear it with some Travis Scott sweatpants, and add a pair of ultra-futuristic Jordan XXXV Fragment trainers. This brand has the same kind of devoted following as others, like AMBUSH, which offers a range of collectible clothes and accessories with a Japanese heritage.
