HUF is a skate and lifestyle brand that was started as a boutique in San Francisco in 2002 by pro skateboarder Keith Hufnagel. The concept began as a one-stop shop for respected skate, streetwear, and sneaker brands. But it quickly grew into a brand of its own, creating its own collections and developing a loyal following. HUF's commitment to quality and design that reflects the skateboarding lifestyle are what make them popular.
HUF's apparel has design elements like bold and provocative graphics emblazoned on t-shirts, hoodies, and jackets that are made with premium materials. Throughout the years, HUF has engaged in numerous collaborations with various brands and artists, further cementing their status in the skate and streetwear communities. Notable collaborations are with the hip-hop group Wu-Tang Clan, the comic strip Peanuts, and the Playboy brand.
In September 2022, HUF collaborated with ICECREAM, a skate-inspired brand by Pharrell Williams, to celebrate HUF's 20th anniversary. The capsule included products with a running dog graphic that was designed by the cryptic Japanese graphic designer SK8THING. The HUF x Ice Cream Quake Running Dog Skate Deck was a limited-edition skate deck that was released in a cool mint colorway.
HUF also teamed up with artist Steven Harrington, whose art is frequently dubbed as psychedelic pop art. The HUF x Steven Harrington 12" Figure was a limited-edition vinyl collectible that was made especially for HUF. Explore the entire collection on StockX today.
