MMW

At the crossroads of fashion and functionality sits MMW. An acronym for owner Matthew M. Williams, this American brand is known for his luxury streetwear brand 1017 ALYX 9SM, as well as having collaborated with top fashion houses like Givenchy. Taking a far more athleisurewear approach with MMW, his footwear and apparel collections are best known for their collaborations with Nike. Often described as ‘techwear luxury’ for its avant-garde approach to trainers, sneakers, and clothing, MMW is a modern, fashion-forward blend of sport-inspired aesthetic.

Worn by fans of streetwear, activewear, and high-fashion apparel alike, MMW has produced stand-out models of trainers that explore futuristic concepts to pop stylistically, without skimping on comfort. Shoe collaborations with Nike are designed for all-day wear, even when focused on fashion, like the Nike Free TR 3 SP MMW Sail Black high tops. Often incorporating chunky soles, metallic textiles, and modular designs, the brand's shoes are created with the silhouette in mind, making them completely unique. MMW’s apparel has a utilitarian edge, making it perfect for urban warriors who want a rugged yet slick approach to activewear.

We love the way MMW approaches his fashion stylings. With head-to-toe items available such as balaclavas, leggings, jackets, hoodies, and of course, shoes, you can fully commit to the MMW look. With pieces generally being quite bold, mix your MMW garments or shoes with items from popular streetwear brand Kith apparel for a considered, put-together approach to casual wear.