Verdy is a Japanese graphic designer and streetwear creator known for his influential role in Tokyo’s streetwear scene. Since 2012, he has been a staple in the city’s underground fashion culture, popular for his work that blends skate culture, punk, and Harajuku aesthetics. Verdy is the founder of two popular streetwear brands: Wasted Youth and Girls Don’t Cry.
Established in 2016 by Verdy, Girls Don’t Cry is a label synonymous with minimalist streetwear aesthetics and emotional resonance. The brand offers everyday essentials, including tees, hoodies, and accessories featuring romantic, nostalgic graphics. Wasted Youth, launched shortly after Girls Don’t Cry, is a fashion firm inspired by Verdy’s experiences as a young artist in Tokyo. The label embraces themes of nostalgia and rebellion, with designs often including bold typography and edgy designs, both elements inspired by punk and skate culture. Beyond starting labels, Verdy works as an illustrator and graphic designer, with his artistic influence extended through his collaborations with labels like Human Made, Kenzo, and Nike SB, with this Human Made x Verdy T-shirt White released as part of a collaboration with Human Made.
What we find outstanding about Verdy is that he isn’t confined to the world of graphic design. The artist has transcended his roots, evolving into a multidisciplinary artist with many projects and collaborations, with his work gracing Paris Fashion Week, highlighting his global impact. Verdy’s minimalist clothing can be paired with Nike apparel or Fear of God essentials for a clean, elevated look that balances simplicity with bold statements.
