Jordan Son of Mars LowDo the Right Thing

Product Description

The Air Jordan Son of Mars Low Do The Right Thing in Game Royal Pimento Tour Yellow Cement Grey Pine Green is the definitive Spike Lee colorway applied to the Jordan Son of Mars Low, drawing directly from the vivid multi-color theatrical poster artwork of Spike Lee's 1989 film Do The Right Thing to create a Game Royal leather upper accented by Tour Yellow laces, tongue trim, and speckled midsole, Pimento red on the Jumpman logos and tongue shrouds, Pine Green on the lining and sockliner, and Cement Grey across the tongue, heelstay, and outsole, with elephant print overlays at the mudguard and heel maintaining the shoe's connection to the Air Jordan 3 heritage that forms one foundation of the Son of Mars hybrid construction. The Jordan Son of Mars is a hybrid model that Jordan Brand created in partnership with Spike Lee as a follow-up to the Jordan Spizike, combining design elements from the Air Jordan 3 through Air Jordan 6 across the silhouettes associated with Lee's Mars Blackmon character from his 1986 film She's Gotta Have It and from the iconic Air Jordan commercials Lee directed featuring his character from 1986 through the early 1990s, with the low-top version adding the Air Jordan 5's reflective tongue as a prominent design feature that carries red tongue shrouds embossed with Mars branding on the left shoe and Lee's 40 Acres and a Mule filmmaking company logo on the right shoe as the most explicit Spike Lee identifiers on the sneaker. The Do The Right Thing colorway was first applied to a Jordan shoe in 2007 on the Air Jordan 3, making the Son of Mars Low Do The Right Thing a continuation of a specific colorway narrative that Lee and Jordan Brand established before the Son of Mars silhouette existed.

The Do The Right Thing Son of Mars Low was originally released June 29, 2013 at $140 retail through Jordan Brand accounts including House of Hoops by Foot Locker and Footlocker.com, debuting alongside the broader Son of Mars Low launch series and representing the highest-profile Spike Lee colorway available in the low-top Son of Mars format at the shoe's launch. The Son of Mars lace dubraes on the right and left sneakers reading Son Of and Mars respectively serve as the most characteristically dedicated Spike Lee branding element on the shoe beyond the 40 Acres logo, extending the storytelling approach that Lee and Jordan Brand applied across all Son of Mars colorways to give each pair a specific narrative identity beyond pure colorway description. The Do The Right Thing colorway's vivid Game Royal blue, Tour Yellow, Pimento red, and Pine Green combination is one of the most immediately recognizable and most reproduced color relationships in Jordan Brand history, connecting to the specific visual culture of late 1980s New York that both the film and Jordan Brand's partnership with Spike Lee during MJ's championship career permanently occupy.

The Air Jordan Son of Mars Low Do The Right Thing was released on June 29, 2013 with a retail price of $140.