After being rumored as long ago as summer of 2017, Virgil Abloh's first collaborative piece with IKEA has finally released. As a part of IKEA's fifth IKEA Art Event, in which the company taps multidisciplinary artists to commision furniture pieces for them, Virgil has been tapped to design one of eight rugs to be released for the event. The rug features a persian rug with the words "KEEP OFF" between Virgil's signature quotation marks and was designed to depict the ironic nature of an overbearing parent who protects their furniture. He is quoted on the piece stating "I wanted an ironic take on the traditional attitude to furnishing where the living room is just a showroom, not somewhere you sit". The Rug was released Friday May 10th 2019, and retailed at $500 USD.