— Asics and Ugg are among the brands with the biggest year-over-year trade growth —
— A strong female user base and growing international footprint boosted StockX’s performance in 2023 —
January 17, 2024 [DETROIT] — Out today, StockX’s annual report — Big Facts: Current Culture Index — reveals the top-traded and fastest-growing brands on its platform over the last year, with standouts including Asics, Ugg, and Arc’teryx. The company hit major milestones in 2023, surpassing 50 million lifetime trades, 15 million lifetime buyers, and 1.7 million lifetime sellers. The strong performance was fueled in part by international growth and an increasingly diverse customer base — female users now make up 38% of StockX’s user base and were vital to the growth of brands like Ugg and Asics.
“We’ve continued to see strong demand on our marketplace, despite consumers having faced economic challenges over the last year,” said StockX CEO Scott Cutler. “This speaks to the strength of our customer — the StockX user is very passionate about the brands they know and love, and yet they remain steadfast in their desire to diversify their closet and discover the next big thing. In 2024 we expect newcomers and challenger brands to continue to flourish and compete with heritage labels. By way of trends, we’re forecasting bolder and more innovative designs and an emphasis on running, performance basketball, and competitive sport in hype culture.”
Highlights from StockX’s 2024 Current Culture Index include:
Asics Breaks Into Top-Traded Sneaker Rankings: Fueled by a growing obsession with mesh runners, Asics saw hockey stick growth in 2023 — trades increased 239%, and the brand moved from the No. 10 top-traded sneaker brand in 2022 to No. 5 in a single year. Other high-growth names in the category include MSCHF (+240%) and Oakley. While the brand is best known for its sunglasses, Oakley is having a sneaker moment — trades increased an impressive 157% on StockX last year fueled by the 90s-era Factory Team sub-line and a collaboration with Brain Dead.
Ugg Named Top-Traded and Fastest-Growing Brand in Shoes Category: Ugg is both the No. 1 top-traded and the No. 1 fastest-growing brand in StockX’s ‘shoes’ category — an achievement no other brand had in 2023. In addition to seeing record trades, Ugg closed the year with 154% growth over 2022. Other high-growth shoe brands include Gucci (+85%), Birkenstock (+70%), and Crocs (+51%).
Fear of God Maintains Top Apparel Spot: Fear of God took the No. 1 spot in the apparel category for the second year in a row, first knocking Supreme out of the top spot in 2022. Looking at growth brands, newcomers flourished in 2023 — the fastest-growing apparel brands on StockX are younger labels like Denim Tears (+694%), Represent (+361%), Sp5der (+145%), and Corteiz (+113%). Further proof that outdoor performance wear has cemented its place in hype culture, Arc’teryx (No. 3 fastest-growing apparel brand) achieved 186% growth year-over-year.
Jacquemus and Coach Among Fastest-Growing Accessories Brands: Jacquemus and Coach ranked among the fastest-growing accessories brands on StockX last year, raking in 111% and 77% growth respectively. With many consumers still impacted by the economic environment, these brands offer quality products at a more accessible price point compared to other luxury fashion houses. Looking at the top-traded accessories brands, Supreme held on to the No. 1 spot while Swatch moved up to No. 2 thanks to sustained demand for collaborations with Omega and Blancpain.
Bearbrick Leads Collectibles, Apple Climbs to No. 2 Spot in Electronics: Bearbrick climbed one spot to rank as the No. 1 top-traded collectibles brand on StockX, while Lego fell to No. 2. In the electronics space, Sony retained the No. 1 spot due to the success of its PlayStation Portal Remote Player. Meanwhile, Apple moved up two spots to No. 2 thanks to the AirPods Max.
In a section detailing key metrics around its verification process, StockX notes that in 2023 it turned away more than 325,000 products — collectively valued at more than $82 million — because they didn’t meet the company’s verification standards. The section also highlights StockX’s global verification network, citing the fact that it now spans three continents with a team of hundreds of verification experts worldwide.
Check out StockX’s latest report at https://stockx.com/about/sx-market-insights/big-facts-current-culture-index-2024/.
About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles, and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, and Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs over 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
