StockX today announced a multi-year partnership with University of Connecticut women’s basketball standout, Paige Bueckers, solidifying the platform’s commitment to equity, female participation in sport, and investment in the industry. The partnership — which will include culturally relevant collaborations and activations — marks Bueckers’ first brand collaboration and is among the first multi-year collegiate partnerships following the recent changes to the NCAA NIL compensation policy.
“My partnership with StockX is about equity and authenticity,” said Bueckers. “It’s about product I love and about shining a light on all the creatives that drive culture. I’m here to celebrate them and together with StockX, invest in making sure women and women athletes are prioritized, elevated and recognized for their style and their leadership.”
“We’re committed to providing a platform for female athletes to not only showcase their personal style, interests, and values, but also to amplify their voices and connect with their communities,” said StockX CMO, Deena Bahri. “Paige isn’t afraid to stand up for what she believes in and speak out for change, which is perfectly aligned with our cultural values of remaining committed to what’s right and building a legacy. We’re excited to partner with this rising star as she continues to drive impact both on and off the court.”
The partnership is just the beginning of StockX’s ongoing efforts to amplify the voices of women in sports. Paige joins a handful of other power-players announced earlier this year including skateboarder Briana King, professional gamer Sydney Parker (aka Sydeon), and sports personality Brittney Elena. For more information, check out this video about the partnership and visit https://stockx.com/news/introducing-paige-bueckers/.
