On Dec. 1, StockX and Malbon Golf will kick off Art Basel Miami with Mulligans in Miami, the brands’ second collaborative golf invitational. Representing a new breed of tournament for the next generation of golf enthusiasts, Mulligans in Miami is designed to bring together exciting players in sports, music, art, and fashion. The event features celebrity foursomes, activations from sponsored partners, a livestreamed podcast, DJ appearances, giveaways, and more. Following the invitational, on Dec. 8, a series of supplemental golf-inspired products will be released on StockX via DropX, the platform’s direct-to-consumer product release method.
“Golf has seen a real resurgence in recent years, due in large part to younger generations disregarding the sport’s antiquated traditions and rewriting their own, more modern rules,” said Deena Bahri, CMO at StockX. “Like StockX, Malbon Golf is a brand that has positioned itself at the intersection of sports, music, and fashion, and we share a commitment to fostering a modern, inclusive, and forward-thinking game.”
“Malbon Golf and StockX speak to the culture,” says Stephen Malbon, co-founder of Malbon Golf. “Our partnership is meant to engage today’s youth and show them the magic within the greatest game on Earth. I have nothing but love for this culture and I’m excited to show them all that golf has to offer.”
Attendees and players will have the opportunity to participate in a range of partner-led activations on the course including:
Immediately following the tournament, StockX will host an after party featuring live music, food and drinks, photo opportunities, a live art activation, and more.
Following the invitational, on Dec. 8 at 12PM ET, a series of golf-inspired collaborations curated by StockX and Malbon Golf founder, Stephen Malbon, will be released on StockX via DropX. Brands including Calamari Golf, Puttwell, Whim, Students Golf, Quiet Golf, and Number Thirty Three will drop exclusive apparel releases, while supplies last.
For more information about Mulligans in Miami and the DropX product releases, head to StockX.
