Today, StockX is pre-releasing the first Malbon x New Balance 997G White/Green golf shoe following its recently announced multifaceted partnership with Malbon Golf. Priced at $160 USD and limited to 250 pairs, the Malbon x New Balance 997G features an all-white colorway with green trim that draws inspiration from the iconic caddie uniforms at The Masters. The cleat will be pre-released exclusively via DropX — StockX’s direct-to-consumer product release method — on Tuesday, August 24 at 12 PM ET ahead of its wider release on August 26. StockX customers will also receive a co-branded golf towel that is exclusive to the DropX.
With brands like Malbon Golf bringing street style to the golf course and an influx of new players joining the sport during the pandemic, golf is experiencing a fresh wave of attention and energy. Sales of golf shoes are up 270% year-over-year on StockX and in July alone, the term “golf” was searched nearly 12,000 times on the platform.
This release makes history as the first cleat and the first golf product to be released via DropX. Through DropX, StockX gives brands and creators the opportunity to release exclusive products directly to the platform’s global audience.
Visit https://stockx.com/ on August 24 at 12 PM EST / 9 AM PST to be one of the first to grab the Malbon x New Balance 997G golf shoes. This is the first of a series of initiatives StockX and Malbon Golf have planned. For more information about the broader partnership — which spans exclusive releases and curated product offerings, storytelling initiatives, and experiential celebrations — check out https://stockx.com/lp/malbon-golf/.
