StockX Celebrates Paris Fashion Week Men’s with Highsnobiety at Interactive “Not In Paris” Exhibition

StockX has joined forces with Highsnobiety to bring together the worlds of fashion and culture, as a partner in Highsnobiety’s ‘Not in Paris’ exhibition. The flagship activation will be inclusive of content, commerce, and experiential programming during Paris Fashion Week Men’s Spring/Summer 2024 season. Kicking off June 20 in Paris’ 2nd Arrondissement, the five-day activation features interactive experiences, shoppable collections, prizes, promotions, and more. 

WHEN: June 20 – June 25, 2023 @ 11AM – 8PM 

WHERE: 101 Rue Réaumur, 75002 Paris, France

PROGRAMMING:

• Grail Vault: Immerse yourself in a life-sized Grail Vault that holds StockX’s most coveted items, which are up for grabs to those lucky enough to score a key.
• Claw Machines: Unleash your inner gamer with StockX claw machines. To access the Grail Vault visitors will take turns at a custom StockX claw machine filled with StockX verification tags and site credits. Those lucky enough to grab a StockX tag will hold a key to “unlock” the vault. If a tag isn’t captured, visitors still have the chance to walk away with StockX site credit for later use. You’ll find one machine within the Not in Paris space, with a second inside MODES, StockX’s luxury fashion boutique partner in the 8th Arrondissement. 
• ReStockX: Visitors can enter three ReStockX sweepstakes by bidding $1 for the chance to win sought after prizes such as The Air Jordan 1 Low OG SP Travis Scott Olive and Jacquemus Le Bambinou bag. Prizes will be displayed within the Grail Vault.
• Shoppable Sneaker Wall: Shop a curated range of hand-picked sneaker silhouettes available for purchase.

“We’ve long understood the importance of offline brand connection — it’s why we’re committed to providing opportunities for our global community to engage in major cultural moments like Paris Fashion Week Men’s,” said Deena Bahri, CMO at StockX. “The week is not only a celebration of fashion and its rich history in Paris, but also of culture and community; and there are no better collaborators to help us bring that legacy to life than Highsnobiety and MODES.”

For more information about Not in Paris, head to StockX.