Mainstay brands like Birkenstock and Stüssy and burgeoning labels including Represent, Denim Tears, and Sp5der are among the names included in this year’s rankings
August 16, 2023 [DETROIT] — The latest trend report from current culture marketplace StockX – Big Facts: Brands Making Moves – identifies the fastest-growing brands across the sneakers, shoes, apparel, accessories, and collectibles categories. A total of 25 brands made the rankings, which compare global trade data from January through July of 2023 to the same period in 2022. From burgeoning brands like Represent and Denim Tears to mainstay labels including Ugg, Birkenstock, and Stüssy, the findings offer a view into the names making the biggest gains on the secondary market this year.
“As a global marketplace rooted in data, we have a unique perspective on the trends, designers, and moments that are making an impact on the current culture consumer,” said StockX CEO Scott Cutler. “Success on the secondary market can be a barometer for consumer demand, and this report proves that despite a more difficult retail environment, brands are still breaking through and demonstrating growth. We expect the brands on this list to perform well in the coming months and through the Q4 holiday season.”
Key Report Highlights:
- On, Salomon, and Asics surge in popularity as runners get a rebrand: Proving that running shoes have made their way into mainstream sneaker culture, On (+15,357%), Salomon (+202%), and Asics (+72%) are among the fastest-growing brands on StockX in 2023. These brands, which were once reserved for the open road, are tapping cultural collaborators to encourage consumers to embrace running silhouettes for everyday wear. On recently teamed up with Kith and Loewe, while Salomon dropped collections with the likes of Sandy Liang and JJJJound. Asics – which saw more trades in July 2023 than any other month in StockX history – counts JJJJound, Brain Dead, and Kith among its partners.
- New Balance on pace for record trades in 2023: Narrowly missing the top five, New Balance (No. 6) is the only sneaker brand that ranks among the top 10 fastest-growing and the top 10 best-selling sneaker brands on StockX. The continued success of the 550, 2002R, and 9060 silhouettes helped the Boston-based sportswear company see tens of thousands more trades in 2023 compared to 2022.
- Ugg, Birkenstock, and Crocs slip-ons remain in rotation: Both Ugg (No. 1) and Birkenstock (No. 2) have seen impressive triple-digit growth in 2023, growing 836% and 492% respectively. Birkenstock trades were boosted by a Fear of God collab and outsized demand for the brand’s classic Boston mule. Ugg saw sales of its Tasman and Tazz slippers surge and Crocs (No. 5) made the list thanks, in part, to collaborative releases with the likes of Salehe Bembury, SZA, and others.
- Burgeoning apparel brands make major gains: Launched in 2011, British streetwear staple Represent is the fastest-growing apparel brand on StockX with 300+% growth. Sp5der and Denim Tears – both founded in 2019 – hold the No. 2 and No. 3 spots with 224% and 181% growth respectively. Streetwear pioneer Stüssy rounds out the top five with 141% trade growth year-over-year.
- Hero products fuel growth for Oakley, Marc Jacobs: In the accessories category, Oakley (No. 1) trades increased 315% thanks in large part to renewed interest in wraparound and performance sunglasses. Marc Jacobs (No. 4) raked in nearly 200% growth year-over-year thanks to sustained interest in the brand’s viral tote bag. Though it didn’t make the top five rankings, French luxury fashion house Goyard saw trades tick up 20% in 2023.
- Collabs boost the collectibles market: Cactus Plant Flea Market (No. 1) trades jumped 550% thanks to the success of its McDonald’s meal box toy figures. Tiffany & Co (No. 2) saw growth surge by more than 400% after dropping sterling silver keepsakes – including a shoe horn, whistle, and shoelace dubraes – as a part of its Air Force 1 collaboration in March 2023.
For more information on the report, visit https://stockx.com/about/sx-market-insights/big-facts-brands-making-moves-2/.
About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles, and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs around 1,500 people across offices and authentication centers around the world. Learn more at www.stockx.com.
