Today, StockX is releasing an Air Jordan VIII University of Oregon Player Exclusive via DropX, the platform’s innovative direct-to-consumer product release method. In partnership with Division Street, a sport venture that exists to create elevated marketing programs that result in maximizing revenue for University of Oregon student-athletes, 100 pairs of the Tinker Hatfield-designed Air Jordan VIII will be available to the public exclusively on StockX from Monday, December 13 at 12:00PM EST through 11:59 AM EST on Wednesday, December 15, 2021. Typically reserved for Oregon athletes, alumni, or friends of the Nike family, this is the first player-exclusive sneaker to ever be released to the public for purchase.
A staple of past UofO PEs – the Oregon duck is featured on the shoe’s iconic chenille fabric patch. This is the first black duck chenille patch and will be the last time this version of the duck is ever presented on a shoe. The exclusive silhouette also features a perforated leather upper, ultra suede toe box, green terry cloth lining and a metallic, satin finish on the sides.
On the heels of a recently announced multi-year partnership with UCONN basketball guard Paige Bueckers, this partnership is another effort by StockX to support student athletes following recent changes to the NCAA NIL compensation policy. Proceeds from the DropX auction will benefit participating student-athletes on the University of Oregon football team.
“This partnership is exciting because it disrupts the traditional athlete-brand relationship and also sets an example for other companies,” said Tom Woodger, StockX VP of Cultural Marketing. “We’re unlocking exclusive access to a product StockX customers want, while also providing college athletes the opportunity to benefit directly from the hard work they put in every day.”
How the Auction Works
The highest Bids in accordance to the number of available pairs in each respective size will be the entrants who win the pair. Those Bid prices will be the sales executed for these exclusive Air Jordan VIII UofO Player Exclusives.
For more information about the size run and to purchase a pair of the Air Jordan VIII UofO Player Exclusive, head to www.stockx.com/lp/division-street Monday, December 13 at 12:00PM EST through 11:59 AM EST on Wednesday, December 15, 2021.
